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ISI mark is one of the most recognized signs of quality in India Subcontinent. It is the sign of better quality that signifies that the products having the mark is in compliance with all the quality and safety standards and is safe for customers to use. THE companies need to get their products certified for ISI mark so that they could win the confidence of the customers and provide the best quality products to them for the best level of customers satisfaction and safety.


The ISI mark certification is granted to the companies and products by the BIS which is the standardization authority of India. The main objective of the institution is to ensure that the products that are delivered to the customers are safe for their use and are in adherence with all the quality and safety standards set by them. The ISI mark is granted to a product after it has been thoroughly tested by an approved laboratory of BIS. In India, the ISI mark is the synonym for better quality and safety hence it is essential for the companies to have ISI mark certification for their products to increase their business.

CE Marking

The CE marking is a certification marking that is mandatory for a class of products that are being sold and marketed in the European Countries. The European Directives have set some standard requirements that must be fulfilled by the products to ensure the customers that all the products that are marketed in the European Economic Area are in compliance with safety and health regulation in the European markets.

CE Mark

In European Market, Several products have to comply with some regulations and directives so that they are safe of the use by the customers. The manufacturers need to ensure that they have CE marking so that the products could be easily sold in the European countries. The CE marking is not only a proof of better quality in the European Countries but it is also considered as a sign of quality in many other countries. The companies must have CE marking certification for their products as the customers prefer to buy a product that has proper quality certification.

What is ISI Mark?

The main objective of the Bureau of Indian Standards is to ensure the best quality of products and service delivered to the customers are of best quality. The manufacturers need to adhere to the quality guidelines set by BIS which ensure the best quality of products and services.

Important Points of ISI mark

  1. The seller must mention on the bill that product is ISI mark certified.
  2. If the quality of the products is not up to the mark then complaint in BIS.
  3. BIS keeps a check on the manufacturers whether they are following the ISI guidelines or not.
  4. The investigation is done for three months in case of a complaint made against a manufacturer.

Benefits of ISI mark Product

  1. When a product is ISI marked, it is assured that the manufacturer has followed all the guideline of the certification and the product is of best quality.
  2. The manufacturers can also reduce their losses with reduction in rejection of the products due to bad quality.
  3. The ISI mark products have better performance as well as long service life as compared to the products that do not have ISI mark.
  4. What does ISI stands for?

    The ISI is a short form for Indian Standard Institute which is former name for Bureau of Indian Standards. The main aim of the BIS is to keep a check on the activities of the manufacturing companies that provide consumer and industrial goods. The BIS makes sure that all the procedure essential or the quality assurance of the products are being followed and there is no chance of any defects and quality flaws in the products that are delivered to the customers. The ISI mark is affixed on a product after it has been thoroughly tested and approved by an NABL certified laboratory and approved by BIS. Once the laboratory gives approval to the quality of the products, the BIS gives the certification to the products and the products can be sold in the market with an ISI mark on it. The ISI mark is one of the most recognized and acclaimed sign of best quality in India and Indian subcontinent. The BIS keeps a check on the ISI certified companies whether they are following the guidelines of the certification or not. In addition to that, the manufacturers can also have many benefits from the certification such as increased sales and reduced rejections.
    Procedure for ISI marking

    Normal Procedure

    In the normal procedure, the client has to fill in the application form and then submit in to the nearest branch of BIS along with the required fees for the certification. After the application has been submitted, the officials visit the factory for the evaluation of the faculties and manufacturing processes. In this visit, the accuracy of the manufacturing process along with the capability of the manufacturer to produce adequate amount of products is assessed.  After the visit, the products are sent to the laboratories for testing. Once testing is done, the test reports of the products are released by the laboratory. On the basis of this report, the certification is granted to the company.

    Simplified Procedure

    In the simplified certification procedure, the applicant has to take the product himself to the testing laboratory for furnishing the test report. The laboratory must be approved by the BIS and the sample must be accompanied by the application for certification. If the test reports of the laboratory are found satisfactory along with other documents, the BIS grants the certification after paying a visit to the factory. The applicant can also get the application and other documents attested by a chartered engineer and submit it to the BIS to get the certification.

    Testing of Products

    The product testing for the ISI certification can be performed in any of the laboratories that have been approved by the BIS. The BIS has a vast network of approved laboratories that can be approached for product testing for ISI marking. The laboratories have essential testing and calibration instruments that are capable of through testing of the products for quality, reliability and durability of the products. The testing procedure is not only best for ISI certification but it is also good for the manufacturers as it tells about the quality and accuracy of the manufacturing process and ensure the least number of rejections of the products.

    Advantages of ISI mark
    1. Better quality of products delivered to the customers.
    2. Lest wastage of resources such as raw materials, labor etc.
    3. Reduced rejections and reduction of losses.
    4. Better customer satisfaction hence better business opportunities.
    5. Better quality and safety assurance of the products.